The meetings and events division of leading corporate travel company Carlson Wagonlit Travel, was having difficulty breaking through in the events creation space in part because of the strong travel image associated with the parent brand.
In order to help them increase the number of bids they were invited to pitch for, my team created a new stand-alone brand for the business unit. We developed a unique look and feel that worked in harmony with the corporate brand, plus a new website and collaterals that told the story of their strengths in a fresh way.
With this new image in the market, global sales increased 12% in the year following the rebrand.