Following the unprecedented health and economic crises caused by the COVID-19 in 2020, European leader in e-commerce and payments Nexway wanted a long-tail strategy to engage with its B2B audience. I recommended a bespoke survey of Nexway’s clients, prospects and partners to understand the impact of the global pandemic on their business and strategic priorities.
The result was an industry report that detailed:
- How have businesses been impacted
- What are e-commerce managers’ key concerns
- Their top priorities for e-commerce & payments for the year to come
The research findings served as the basis of a 6-month content strategy for owned, paid and earned media and drove hundreds of online engagements.
In addition to the final report, I provided all content for the blog articles, social media, video and infographics in the marketing and communications campaigns.